Gizmogo was created by kiankill on Guildwork.

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kiankill In order to increase the output of creative and communication in this way, it is necessary to understand and decide not only the CMO but also other C classes . An outstanding CMO can be said to have a wider area of ​​responsibility and responsibility.

kiankill A good example is Nike's Dream Crazy ("Just Do It" 30th Anniversary Campaign). The campaign, in order to criticize the police of violence against African-Americans, appointed in flames prepared to Colin Mr. calibration panic of popular

kiankill In addition, even in the creative and communication fields, there are an increasing number of cases of bold campaigns that could not be realized by the marketing department alone, but were realized because of the involvement of management such as the CEO and the head of the sales department.

kiankill Currently, the area where CMOs are involved is expanding, and not only advertising and communication, but also purchasing and after-sales are included. Recently, the secondary secondary market has grown, but that will also be relevant. As this area expands, it may be necessary for the CMO to have an opinion on the product itself.

kiankill Why CX is the most important management issue
–The term CX has come to be seen often in business media, but I don't think it's necessarily obvious why CX is now attracting attention as a business issue. Why does Mochizuki-san think that many managers position CX as the most important issue?

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